When did the journey begin?Updated 3 months ago

Our story starts a couple of years ago when one of our founders, Gordon, was trying to balance a busy lifestyle working full-time, studying, and competing in athletics. He used to begin his day and recharge throughout using the same nutritious smoothie formula. He knew the ingredients provided him with a complete meal that ticked all of the healthy boxes and would allow him to continue to operate at a high level.

He loves setting sporting goals, having competed in a men's physique bodybuilding show and reached national level decathlon athletics. He started making this complex smoothie meal for his friends and family who really enjoyed it too. That's when the lightbulb moment came... he thought: "Why can't I make this for everyone else to enjoy and benefit from!?"

From this moment, the hard work to develop vybey commenced and alongside our extensive team of food scientists & nutritionists, we produced a great tasting ready-to-drink meal fit for the global market. After a successful launch of vybey's drinks range in 2019, vybey powder was born! vybey is now available all across Australia, New Zealand, the UK, and Europe.